Meet the 2016 Haas Tech Challenge Co-Chairs


Luke Baran

Full Time MBA Class of 2017
Email | LinkedIn | Resume
Home Town: Westfield, NJ

I am a second year MBA candidate at Berkeley’s Haas School of Business with a background in financial services, and am transitioning into Product Management in FinTech.

After my time at Harvard, I spent 4 years in sales and relationship management on Morgan Stanley’s Wealth Management platform. I grew tremendously in my ability to connect with customers and pitch and sell to diverse audiences, and had an opportunity to develop and drive strategic initiatives in the fixed income sales organization. The most important thing I learned is that I’d rather drive strategy than just execute it.

At Haas I’ve wasted no time getting involved in the tech industry. In my first year I organized the Virtual Reality panel and Innovation Exhibit at Haas’s >Play Conference, the largest student-run technology conference in the country, and was a PM of the Haas Tech Challenge, the premier tech-focused MBA case competition and flagship event of the Haas Tech Club. Now in my second year I am Co-Chair of the Tech Challenge and am responsible for securing the sponsor company, negotiating the contract, managing a team of PM's, and running the event.

This summer I interned in Product Management with Renovate America, a San Diego based startup that provides financing for energy efficient improvements on residential properties. RA lies at the intersection of finance, technology, and energy efficiency. I couldn’t have been happier in this role as it was the perfect combination of my background in finance and my desired future with a company that’s innovating, growing, and shaping the future.

Lizz Niemeyer

Full Time MBA Class of 2017
Email | LinkedIn | Resume
Home Town: Mountain View, CA

I am a second year MBA candidate at Berkeley Haas focused on using marketing to create engaging consumer experiences that influence purchase decisions.

In my past marketing roles at Viceroy Hotel Group and Airbnb, I focused on how brand can effectively articulate themselves across all channels.  From the creativity and design involved in producing photo shoots, to the strategic decisions behind creative campaigns, and I use both data and intuition to make impactful marketing decisions.

Currently, I am the Marketing and Communications Director for the Graduate Assembly, the governing and advocacy body for all 14,000 UC Berkeley graduate students. After playing a key role in organizing the 2015 Haas Tech Case Challenge sponsored by Facebook, I have also now been elected the Co-Chair. Additionally, I serve as the graduate student voice on UC Berkeley's marketing and partnerships committees.