Meet the 2016 Haas Tech Challenge Co-Chairs
I am a second year MBA candidate at Berkeley Haas focused on using marketing to create engaging consumer experiences that influence purchase decisions.
In my past marketing roles at Viceroy Hotel Group and Airbnb, I focused on how brand can effectively articulate themselves across all channels. From the creativity and design involved in producing photo shoots, to the strategic decisions behind creative campaigns, and I use both data and intuition to make impactful marketing decisions.
Currently, I am the Marketing and Communications Director for the Graduate Assembly, the governing and advocacy body for all 14,000 UC Berkeley graduate students. After playing a key role in organizing the 2015 Haas Tech Case Challenge sponsored by Facebook, I have also now been elected the Co-Chair. Additionally, I serve as the graduate student voice on UC Berkeley's marketing and partnerships committees.